AWS partners said they support the new requirements established for the AWS APN program, noting the higher bar helps them rise above rivals in a competitive market.
AWS has delayed plans to introduce new requirements for its AWS Partner Network program by two months, a move the company said will help ease the transition to the new requirements for AWS partners.
AWS announced in November 2018 that it intended to overhaul the AWS Amazon Partner Network (APN) program and implement the changes on Feb. 1, 2019. However, the company shifted gears at the last minute and, in late January, announced a new start date of Apr. 1, 2019.
"It was not lack of internal readiness, but rather a recognition that the APN partner community has grown rapidly," an AWS source close to the decision said. The source, noting the company has added more than 35,000 partners since 2016, said the delay will allow more time for AWS to reach out to partners and help them create customized plans.
Industry watchers have noted the rapid growth of so-called shadow channel companies, a category that includes public cloud consultants and independent software vendors (ISVs).
AWS, meanwhile, outlined how the new implementation date will affect AWS partners.
- 2019 prescriptive funding benefits have already been allocated based on current tier and program attainment as of Jan. 1, 2019. This will not be impacted as a result of the delay. Prescriptive funding benefits are specific financial benefits that are earned based on an APN partner's tier and participation in AWS' differentiation programs, such as the Competency Program.
- The Partner Central experience will remain unchanged until Apr. 1, 2019.
- Partners have until Mar. 31, 2019, to complete an upgrade based on the previous requirements.
- Compliance with the new requirements has been extended to Q4. Specific compliance dates announcing when each partner needs to meet their new requirements for their current APN tier will be issued soon.
Chris Resch, executive vice president of cloud solutions and sales at 2nd Watch Inc., a managed service provider (MSP) and AWS Premier Consulting Partner based in Seattle, said the delay to implement new partner requirements under the APN program is welcome news for partners.